The Reinventionist Mindset.
How do you thrive in the era of disruption?
Change is everywhere and coming for us fast. This isn’t breaking news. Yet despite knowing this — seeing the impact on our businesses and livelihoods — our human instinct is to resist. Instead of choosing change, we choose the status quo and ride it off a cliff.
It needn’t be this way. What if we could see change as good? In the Reinventionist Mindset, business transformation expert Joe Jackman repositions change as a force to be embraced.
Raised in a time of civil disruption — himself transformed from designer to executive and ultimately Reinventionist — Jackman has catalyzed some of the most remarkable transformations of the twenty-first century. In this book, he gives readers the rare opportunity to go behind the scenes and learn the human how of kick-starting growth and relevance: Dave & Busters, from down and nearly out to spectacular IPO; the surprising reinvention of a New York institution, what Bloomberg Businessweek called “Duane Reade’s Miracle Makeover”; Flow Water, a bold new take on a tired category; and the exciting reemergence of Staples. Jackman reveals the secret sauce of successful reinventions alongside analyses of transformations that failed.
The Reinventionist Mindset is a unique, human-centric approach to transformation, a how-to for those on a journey to their most powerful — and keenly aware the time to move is now.
What leaders are saying about the book.
“Born from decades of rich experience, Joe Jackman shares his powerful recipe for continued relevancy now and into the future. He stands alone amongst the giants of his craft and the many consultants that flood our inboxes. By guiding his corporate clients to optimize their strengths and overcome embedded challenges, he recreates value propositions in a way that truly differentiate businesses of all kinds.
Although it is a critical component of his life’s work and the teachings of this wonderful book, Jackman brings much more than the marketing mettle required to create demand. As a foundational matter, he focuses on the evolution of corporate vision and strategy as a way of broadening the thinking of the leadership teams he advises. His talent for driving these corporate teams forward — ultimately producing one meaningful reinvention after another — is here for anyone to pick up and apply. The Reinventionist Mindset is an indispensable resource for today’s leaders in our fast-paced, ever- changing world.”
— John Lederer Executive Chairman, Staples; Senior Advisor, Sycamore Partners.
“The Reinventionist Mindset is a roadmap for anyone interested in how to stave off obsolescence or become the next big brand. Joe Jackman’ s easy writing style weaves his own personal journey of enlightenment with the many company reinventions he has led,
without which some businesses might not be here today. An inside look at how it is done, with practical ways to become the “Category of One”, the book is a powerful and engaging process and tool, and a must-read for any brand or business leader. The fact that Joe is willing to share his ‘secret sauce’ is a gift to entrepreneurs and executives alike.”
— Joe Mimran Designer, Entrepreneur; Co-Founder & Chairman, Gibraltar & Company; Founder of Club Monaco, Joe Fresh; ‘Dragon’ on CBC Television’s The Dragon’ s Den.
“Maintaining brand relevance is not easy, otherwise all brands would be winners. Most management teams tend to react slowly to customer shifts or emerging competitive threats; Joe Jackman has this unique ability to uncover where to go and why, then get everyone on the same page and moving forward together. The Reinventionist Mindset is a collection of successful case studies executed by the top brand and creative strategist I have ever had the pleasure to work with.”
— Glenn Murphy Founder & CEO, FIS Investments Inc.; Former Chairman & CEO of Gap Inc. and Shoppers Drug Mart
"Renewing great companies is not an undertaking for the faint of heart as oftentimes massive change is required. Yet this change must be centered on the customer. Gaining an understanding of the rapidly changing expectations of today’s customer and the retail landscape, confidently points to the foundational and transformational efforts that must be pursued to remain, and perhaps, regain relevance. Joe Jackman’s unique, holistic, data driven approach helps leaders in pursuit of the impossible do the work that is in their hearts and on their minds for their customers. Joe, and his team of reinventionists, is a CEO’s secret weapon to defining the path forward to meeting the needs and desires of today’s Ultimate Consumer, who wants and expects it all. Joe eloquently captures his life’s work in his memoir, The Reinventionist Mindset, which serves as an invaluable aid to those in pursuit of redefining and growing their business. He outlines the key principles required to connect to today’s connected consumer who, quite frankly, will not settle...because they don’t have to."
- Jill Soltau, CEO, J.C.Penney Company, Inc.
“From an Entrepreneur’s perspective, Joe's way of combining corporate and brand strategy with the power of creativity is truly ground breaking. As the founder and CEO of Flow Water — a disruptive CPG premium mineral water brand with an aim to change the world in a positive way — I see the Jackman methodology as essential for any business looking to identify consumer needs, match them to whitespace in the market, and then get focused on building a brand and business.
The Reinventionist Mindset is not only about reinvention it is about
category disruption and innovation. Jackman’s way is truly about designing the future and then helping to make it happen. This book will help you unlock the kind of customer love every entrepreneur dreams about.”
— Nicholas Reichenbach Serial entrepreneur; CEO, Flow Water Inc.